You have a lot of people that get into Network Marketing. They simply want to build a home based business. Also, they want to create financial freedom for themselves and their family. However, over 90% of people fail to be successful in the Network Marketing Industry. They fail because they don’t know how to market, generate leads and they lack good MLM tools to build their business. Therefore, I’m going to share some simple tips that will help you generate leads for your MLM Business.
Generating Leads For Your MLM Business
You need a good marketing system to Generate MLM Leads. ere is a simple marketing system you can use to build your MLM business.
Establishing A Target Market
You start the lead generation process by performing keyword research using market analysis tools to find a target audience with an expressed need for your products, services or opportunity. You can use Google Keyword Planner to do your keyword research. You might be looking for “work from home mom” you want moms looking for a way to make extra money from home, or if you market weight loss products, someone looking for a way to burn fat and lose weight.
By using a search engine keyword research tool like Google Keyword Planner, you can establish which words and phrases people are using to find information in your selected niche. In the example of someone looking for ways to lose weight, they might be typing words like “burn fat, weight loss or diet”, or “how to lose weight” into their search bar.
Your goal is to find words or phrases that are closely related to your product or opportunity and are used frequently in online searches each month. Competition should be moderate to low.
Writing Quality Content
You need to create content and then ensure that it is seen by your target audience.
Write articles which you discuss the problems people are hoping to solve and the way in which your products or business can help them. The articles have to be relevant and provide good information. The articles have to add value to your readers. Your articles need to help people solve problems and improve the readers quality of life.
You then submit your articles to social media sites and publish them on your own blog or website. However, there’s more to this process as well. You have to get your material noticed by the search engines like Google, Bing and Yahoo.
Getting The Attention Of Your Audience
To get noticed, your content has to appear on the Search Engine Results Page (SERP) for the various search engines. You want to get onto page 1 of Google, preferably in the top three. Optimize the content using the keywords you selected in order to show the search engines that your article is directly related to the searches being made.
Then you have to promote the articles by using various off page optimization tools and techniques. That is basically accomplished by having many other websites linking back to your article or backlinking.
Getting The Reader’s Contact Information
There’s one more critical thing you must include if you are to generate leads and get customers. Instruct your visitors as to exactly what they have to do to get further information. You must make it easy for them to give you their contact information.
Include a link to a capture page that allows them to leave their name, email address and perhaps phone number so you can send them to the information about your products, services or opportunity. When you have a lead capture page, it allows you to build rapport with your readers. The readers begin to like, trust and respect you. They they become potential customers.
Following Up With Your Leads
When you get MLM leads, you want to continue to correspond with them via email and/or by telephone. You continue to correspond with them via another important network marketing system tool, your autoresponder system.
Maintaining contact over an extended period allows you to establish a relationship with your leads and begin the prospecting process to determine if they are good candidates for your business.
Mastering the follow-up and prospecting stages is critical to network marketing success. Done correctly, it will convert many of your leads into paying customers and team members for your opportunity. This will help build you a successful Network Marketing Business.
This is a simple network marketing system to help you generate leads, get sales and build your business. Good Luck!
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