Now is the perfect time to start a home based business. Technology has given millions of people the opportunity to work from home by creating a ecommerce store. One of the best ways to establish a complete and successful online store is Shopify.
What is Shopify? Shopify is a complete eCommerce solution. It allows you to establish a successful online store. It is the perfect online eCommerce solution. Shopify computer software platform will allow you to have the best retail point of sale system. It lets you organize your products, customize your storefront as well as accept credit card payment. Furthermore, it is not expensive. You can track your order with a Shopify home based business and respond to orders. It’s a perfect system for those that want to make money at home.
Shopify now hosts more than 377,000 active online stores that generate more than $29 billion in sales. Shopify is an effective and powerful eCommerce website builder that allows merchants to design, market and develop along with sell any type of goods to their customers all over the world.
Basic Shopify Store will cost $29 per month offers all the features entrepreneurs need to open up shop online. The basic plan provides two staff accounts, unlimited storage and product listings, around-the-clock support, a free SSL certificate, and fraud analysis, among other features.
|Basic Shopify||Shopify||Advanced Shopify|
|Online Transaction Fees||2.9% + $0.30||2.6% + $0.30||2.4% + $0.30|
|In-Person Transaction Fees||2.7%||2.5%||2.4%|
For established eCommerce businesses, Shopify’s $79-per-month standard plan is great for generating brand loyalty programs that leverage promotional tools such as gift cards and coupons. This plan also comes with a shopping cart recovery tool, which works wonders to circle back to undecided customers and regain lost revenue.
Businesses that have reached the point where it makes sense to scale can take advantage of Shopify’s $299-per-month advanced plan. This option has all the benefits of the basic and standard Shopify plans but also includes features such as an advanced report builder and third-party calculated shipping rates. The advanced plan also comes with the best Shopify shipping discount and the lowest credit card rates.
HOW TO MARKET YOUR SHOPIFY STORE
1. Build an Email List
To get started building your email list, you can export the email addresses of your Facebook friends using this technique. You can then upload the email list to MailChimp, which is free up until 2,000 subscribers, or Aweber, which starts at $1/month up until 500 subscribers.
2. Networking Events and Communities
The best way to get out and develop new connections that could turn into customers or business partnerships is through in-person networking events. Check out this list of places that you can use to find relevant networking events for your niche.
Meetup.com – You can search by interest, location, and activity to find a meetup event that is close to you and relevant to your business. Before attending, be sure to have business cards ready with your store’s link and possibly a promotional offer. Some of these events will be free and others will cost a fee.
3. Create a Blog and Start Guest Blogging.
Blogging is a great way to share useful tips that your customers might be interested in and to highlight key news events.
As your blog posts are shared on social media by your customers and readers, more and more traffic will come to your blog, which also gives people an opportunity to check out your shopify store. You will also begin to see traffic coming in from search engines over time if your tips and articles are especially helpful to fashion enthusiasts.
4. Cross Promote with Other Shopify Sellers
By cross promoting you can help customers find more products that they like and also generate more sales. This cross promotion can be as simple as a banner advertisement exchange to mentioning each other on social media, in email newsletters, or on your separate blogs. You could even do a joint giveaway or discount offering together. How can you form a team in your industry that will benefit all of the individuals involved?
5. Use Social Media To Attract Attention, Not to Sell.
Social media sites like Twitter, Facebook, LinkedIn, Pinterest, and Google+ are great tools to promote your Shopify store.
When you begin to use your social media accounts to engage and attract your customer base, rather than selling to them, your content will change from “self-promotion” to “interesting” “helpful” and “cool.”
As more people follow you and like your page, this investment will pay off and every now and again, you can highly a key discount or sale that you are having. Customers will be more likely to tolerate this self-promotion however because of your previous track record of delivering awesome content.
BENEFITS OF A SHOPIFY STORE
1. Web hosting is taken care of. Hosting your own shopping cart requires some level of technical expertise and a lot of spare time — something startup founders are notoriously short on. Web hosting can often be a burden for startups to say the least. Problem solved.
Shopify maintains your site’s servers, pays for hosting, maintains the software, and handles the payment gateway, so all you have to do is run your business and sell your products. This is the best-case scenario for a busy startup just getting off the ground.
2. Security is taken care of. Startups are particularly vulnerable to hackers and data breaches, because they tend to focus more on raising money and signing up users – and less so with data security.
When Shopify powers your eCommerce site, they handle security compliance, security upgrades, and hacker protection. Some of the world’s biggest brands trust them to protect their sites – including Tesla Motors, General Motors, and CrossFit – so should you choose to go with Shopify, you’ll be in good company.
3. You have access to world-class customer support. When you build and run an eCommerce site yourself, your developers are your only – very expensive – form of support. Shopify’s email, phone, and chat support is the safety net startups need to launch their site and know that managing it long-term won’t break the bank.
4. It’s affordable. The number one rule for startups in any industry is to keep costs low without cutting corners. And when compared to other shopping cart platforms, your money goes farthest with Shopify. For a relatively low monthly cost, you get everything you need to power a fast and reliable eCommerce website.
5. It presents a visually appealing online store to the world. Your store’s success depends heavily on its looks – especially in the startup stage, when the market is still getting to know your brand.
Shopify’s bare minimum theme design options can get a store out of the starting gates, and it’s easy to improve upon the look and feel. Like with WordPress, Shopify allows for developers and designers to build unique storefronts. Shopify developers can build on top of the eCommerce platform and customize the user experience entirely.
6. Shopify has all the essential marketing tools – and then some. Shopify was built for marketing – especially for startups looking to keep costs down and spread the word fast.
Their basic package includes SEO features and advanced eCommerce analytics that tell you how your customers are finding you online – information that can inform your inbound marketing efforts. For example, let’s say you discover that the majority of your unique visitors found your site by searching for “the best red wines from France”. You could then create a blog series about that topic, and feature your best-selling French wines on your homepage. See how that works?
In addition to integrated SEO tools, Shopify provides some essential marketing tools, such as discount codes, custom gift cards, social network integration, targeted email marketing, store statistics & a coupon engine.
Home Based Business Owner
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